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Genesis and Bloomberg Partner to Bring News and Entertainment Services to Vehicles

Genesis and Bloomberg Partner to Bring News and Entertainment Services to Vehicles
Genesis has partnered with Bloomberg to integrate cutting-edge news and entertainment services into its vehicles, marking a significant step forward in automotive technology. This partnership aims to enhance the onboard experience by providing drivers and passengers with access to Bloomberg's rich content directly through the vehicle's infotainment systems. The initiative will debut with the launch of Genesis' Electrified G80 model in Korea, featuring the new Bloomberg in-car application. This app will offer users a variety of content, including Bloomberg TV+, exclusive Bloomberg Originals and up-to-the-minute news updates, all tailored to the in-vehicle environment.

This collaboration between Genesis and Bloomberg not only aims to add value to the luxury features of cars, but also to redefine the way news and media are consumed during transportation. The amenities are designed to be both informative and entertaining, ensuring that your time spent in the car is enriching and enjoyable.

As the automotive and media landscape continues to evolve, partnerships like this could set new standards for integrating digital content into everyday life, particularly in how we stay connected while on the go. This feat not only reflects Genesis' commitment to innovation, but also Bloomberg's adaptability in reaching audiences across new platforms.

With this development, Genesis and Bloomberg are paving the way for future advancements in automotive information and entertainment services, potentially influencing how other manufacturers and media companies collaborate to improve the consumer experience in vehicles.

By Emily Johnson

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